Yale Materials Handling has changed its brand name to Yale Lift Truck Technologies, unveiling the new logo and messaging at this years ProMat trade show.

Major Announcement

The ProMat trade show kicked off a great week with a major announcement from our Yale brand, unveiling their new identity and brand positioning.

“This new era highlights how we, as Yale, are responding to ever changing market conditions and demands, whilst emphasising our strengths in providing solutions for your needs”. Read more.

Introducing Yale Lift Truck Technologies, focusing on technology-enabled lift trucks and customer-driven design, delivering solutions for the labor, safety and productivity challenges in today’s fast-paced warehouse markets.

What a fantastic time at ProMat 2023 and had the opportunity to check out the impressive Yale Lift Truck Technology booths. It’s always exciting to see the latest advancements in material handling solutions, and Yale did not disappoint. The fact that they were showcasing VR and OAS technologies is a testament to their commitment to innovation and staying ahead of the curve.

Have You Seen The New Logo?

What’s New For Yale?

Discover more about our new brand identity here, or find out more about our solutions for intralogistics and warehousing.

Read more on Chicago here.

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