Yale Materials Handling has changed its brand name to Yale Lift Truck Technologies, unveiling the new logo and messaging at this years ProMat trade show.
The ProMat trade show kicked off a great week with a major announcement from our Yale brand, unveiling their new identity and brand positioning.
“This new era highlights how we, as Yale, are responding to ever changing market conditions and demands, whilst emphasising our strengths in providing solutions for your needs”. Read more.
Introducing Yale Lift Truck Technologies, focusing on technology-enabled lift trucks and customer-driven design, delivering solutions for the labor, safety and productivity challenges in today’s fast-paced warehouse markets.
Have You Seen The New Logo?
What’s New For Yale?
Read more on Chicago here.